"Corporate culture eats a strategy for breakfast, operational efficiency for lunch, and everything else for dinner," - a business command, which is increasingly being conceived by owners and CEO. After all, it is the culture that shapes the behaviour of the teams, and therefore determines the client service, the level of innovation, daily efficiency and, ultimately, the achievement of strategic goals.

The research of the Big Four shows: over 80% of business leaders recognise that culture will be crucial to the future success of their organisations. And then they do not quite know what to do about it.

Two-thirds of the efforts made by companies to create the desired organisational culture do not achieve their goals.

Let's try to figure out why.

Meeting program:

• What is organisational culture? What levels and components of corporate culture exist?
• How to see the invisible? Diagnosis of organisational culture. What are the tools to choose?
• Changing organisational culture. When is it needed? How to design the desired organisational culture?
• What are everyday corporate habits and how does organisational behaviour change?
• Where to look for pravoorni corporate mythology and can I rewrite the myth?
• What is the role of leader and human capital management in cultural transformations?